This breaking news, which was first reported by the NY Post, and was picked up by Fashionista and is in this morning’s Women’s Wear Daily (subscription required to read the full article) is a big deal. Aerin Lauder, who is SVP and Creative Director at her family’s company Estée Lauder, and has been thought to be in line for the top job for years, has decided to strike out on her own with a lifestyle brand called Aerin, which will be in stores Spring of 2012. The line will include accessories, home and beauty, and has the backing of Anna Wintour and Jeff Zucker, the former head of NBC. She is already being compared favorably to Tory Burch. Definitely something to watch for…
