Hi Chic Sheet Readers! It’s your Chic Sheet Beauty Contributor, Trish, here with some add-on info to the Travel Tips from our last posting that all of you chic fashion gal travelers need to know about. We’ve all been there…getting ready for a fabulous trip and decide we will try to get by via fitting everything in our carry-on suitcase. You know the rules but think maybe you can make it through security. That’s when it happens – you’re caught! Your beloved toiletries are too big and TSA confiscates them. All that money down the drain and now you have to replace them or do without. Oh the horror!! But never again, thanks to Vogue’s “It Girl” Julie Macklowe, CEO and Founder of vbeauté and the award winning It Kit.
Julie is the epitome of the “girl on-the-go,” so when this happened to her on the way to Europe for a friend’s wedding she was determined to make sure it never happened again. She sketched her It Kit idea on the back of a cocktail napkin during her return flight, and the rest is history. Now, after years of searching for skincare products that could make a difference, meet her daily multitasking needs, be luxurious, sensual and yet results-driven, Julie has found the answer in vbeauté. It is, in her words, “serious skincare simplified.”
The It Kit is a customizable skincare system that houses the products you need to give your skin the treatment it deserves. A patented design that features an elegant gunmetal clutch, the It Kit holds a supply of five essential products that are refillable, customizable and easy to take anywhere, anytime. Included are Evidence Eraser (cleanser), Rub Off (exfoliating scrub), Undercover Agent (anti-wrinkle serum), Buying Time (everyday facial crème) and Eye Never (reparative eye crème). Don’t you just LOVE those names?
Being a girl on-the-go myself and a cosmetic product developer, I was thrilled to learn that not only is the It Kit idea a stroke of genius, but is made of highly effective, sophisticated formulations as well. Julie worked with top chemists to create the vComplex, a potent Swiss cellular concentrate based on Swiss Alpine Rose Botanical Technology (an age-antagonist that provides anti-oxidant protection in relation to UV damage). Infused into every product, “vComplex allows healing, anti-aging and DNA protecting abilities that track with your skin’s own cellular needs. No matter your age, climate, stress level or lifestyle, v gives your skin exactly what it craves”.
I’m not the only one who is in love with the idea of serious skincare that is also TSA friendly. The vbeauté It Kit recently won an HBA Global Award for Best International Packaging Design for Travel & Sampling, and is continuing to receive praise from beauty aficionados everywhere. To customize even further, vbeauté will soon be offering a personalized It Kit with your name spelled out in crystals, perfect for gift-giving or a bit of self-indulgence.
In the meantime, Chic Sheet readers are invited to receive 15% off any order at www.vbeaute.com with the promo code CHICSHEET from today through Sunday (7/13-7/15), plus free shipping on all ground orders.
Retail cost: “It Kit” $165 (about one month’s supply).
Available at vbeaute.com, bergdorfgoodman.com, Tootsie’s, Façade and Therapy Hair Studio.