For those of you, like myself, who takes great pride in their collection of the chicest, hippest and most luxurious books that your coffee table can hold, you certainly must have in that collection at least one if not several Assoulines. No one does it better than they do in showcasing Travel destinations and overall Art, Fashion, Style and Home Design.
So for all of us, Assouline is delighted to announce the opening of its brand-new boutique in Houston’s premier luxury outdoor shopping center – River Oaks District next door to Diptyque In partnership with the CEO of European Designs, Patrick Hagemeister, the international brand is proud to open its first store within the U.S.’s Southwest region and most particularly in Houston. Assouline boutique—a brand that offers the culture of beauty through each of its intricately crafted books.
While maintaining Assouline’s core brand attributes that provide an inviting yet intimate feel via both its books and boutiques, this new store also combines an innovative vision. Assouline brings a style all its own surrounded by the brand’s signature red walls, majestic bookstands and specialty objects. The store also playfully hints to both the wonder and beauty of its books’ contents with a brightly lit neon sign placed at the far center stating; “Travel From Home”.
Storefront of Assouline Boutique, next door to Diptyque, River Oaks District
The boutique also offers the entirety of its varied collections throughout, including the iconic Travel Series and Ultimate Collection, as well as Special Edition books such as Versailles: From Louis XIV To Jeff Koons and Connoisseur favorites like Football: The Impossible Collection. As part of Assouline’s long-standing love of rare and thoughtful gifts, the store will also offer library accessories and specialty items such as its Travel Notebooks and other stationary for shoppers. Adding to its unique appeal is the brand’s beloved Ultimate Collection Tower and signature sheep, which welcome guests at the entrance of the store.
“We are thrilled to welcome Assouline to River Oaks District. This marks a milestone for both Assouline and the District by being the brand’s first boutique to open in the Southwest region. Houstonians have a love for art and design, so I am confident that our community will be drawn to the boutique’s vast array of creatively-designed books and eclectic aesthetic. Assouline is an important addition to our diverse collection of retailers and ex”periences that we are continually evolving to create a unique shopping and lifestyle destination.
John Pearson, River Oaks District’s Marketing Director
About Assouline:
Founded in Paris, by Prosper and Martine Assouline in 1994, Assouline is the first luxury brand on culture. The brand’s story began with the desire to create a new, contemporary style of book, using the couple’s experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to fifteen hundred titles in five main collections and have curated some of the world’s most aspirational private libraries. Throughout the last quarter of a century, the brand has also established a family of international boutiques in prominent places across the globe. Today, Assouline continues to exude an unparalleled signature style and elegant savoir faire, which has globally redefined modern publishing.
ASSOULINE HOUSTON
4444 Westheimer Road, Suite F110 Houston, Texas 77027 713-600-4750
Hours of Operation
Monday to Saturday: 10:00 AM – 7:00 PM Sundays: 12:00 PM – 5:00 PM
STORE CONTACT PRESS CONTACT
Omar Contreras – omar@europeandesigns.net
Assouline supports One Tree Planted in its commitment to create a more sustainable world through reforestation.